Air Maxima, Nike
Graphic Design
To celebrate Maxima's birthday, Queen of the Netherlands, we’ve designed a special pair of 'Air Maxima' Nikes. I've been exploring a pattern inspired by the delftware (a ceramic style that has a big part in the Dutch culture). The final artwork is only made with the swoosh of Nike and the 3 crosses of Amsterdam. The sculpture is now in the office of Wieden+Kennedy in Amsterdam.
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Credits
Agency: Wieden+Kennedy Amsterdam
Creative Direction: Craig Williams
Design: Lucille Fenouil
Client: Nike x Wieden+Kennedy
2018