Roger Federer became the oldest world #1 in tennis history whilst playing in our backyard of Rotterdam. In anticipation of this historical sporting moment, we turned around a tactical celebration campaign in less than a week, which included film, social, OOH and newsprint spanning across not just Europe but the US as well. My work was to create a logo for this celebration and a print for The New York Times.
Client: Nike
Agency: Wieden+Kennedy
Designer: Lucille Fenouil
Country: The Netherlands

In the New York Times :
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